What is the best way to advertise by e-mail?
Thursday, June 11th, 2009 - 11:59 pm - Search Engine Optimization
I have a small photography company and I want to build new clientele. I’ve come up with a marketing plan however, I need to be able to advertise through e-mail. What’s the best way?
Email is tricky because you need to make sure that you have the permission/consent of the person you are emailing.
I would suggest having new clients fill out an info form when they first come to you and then include a section on the form asking for permission to send them email. Make sure that you also state that you will not sent them any third party mailings or sell their address. Then I would suggest sending out a monthly newsletter with info about your latest promotions and projects. You could also email out the occasional coupon/special offer to existing clients. Just make sure that at the bottom of your email you include an unsubscribe link in case they wish to stop receiving emails from your business.
Depending if your company is local or online based you may want to work with an outside mailing company. If you have an online company, there are newsletters that are willing to ‘rent out’ their email lists to outside parties to promote their product or service.